In the music industry, we become engulfed in the personal lives of an artist. We enjoy the drama that comes behind artists doing controversial things, but we also connect different emotions with different artists. This would be a great example of Brand Equity. Each artist can be defined as being their own brand that they have developed through the years and have become well established in the business. A great example is Lady Gaga, she has established herself as an amazing vocalist, performer, and activist during these challenging times. This leaves a positive connection between her audience and herself which is a display of positive brand equity. In the business world, we can differentiate brands depending on how we perceive them when we hear their names in casual conversation. This is what it means when a brand has positive or negative equity depending on how the brand has established itself and represented itself in the media. These are the reason people fall in love with some artists and completely “cancel” others, because of what they have done and how much respect they’ve gain. Artist streams increase and social media interactions increase exponentially when they have been seen in a positive way. Another example of positive brand equity can be seen in music where two different artists are featured. The label usually puts an artist that is upcoming on a single with a well-established artist that has amazing brand equity, and they use that to catapult the lower artist into the next level or to the same level as the main artist. Prime examples would be Megan the Stallion being featured with Nicki Minaj, Beyonce, and DaBaby. So, when you’re beginning your career in the music industry always remember to put emphasis on how you make people feel when your name or brand is mentioned. Always important!