Customers in the music industry are considered to be the listeners or fans that every artist works years for to grow. They are the loyal fans that constantly stream their music or buy their merchandise, but have you ever considered how a customer becomes a loyal listener? It’s a simple answer, but the work behind it has its challenges. The answer is marketing and feedback!
Customers have opportunities to grow just as how the artists music is also growing, but every step of the way in the development of an artist we must listen to the loyal fans that are there through thick and thin. Listeners know exactly what they want so creating music that meets their needs is always important while also being consistent with music that you know they will enjoy. When the marketing side comes into play make sure you create content that is either informative or entertaining to your loyal listeners plus potential listeners. Make sure the ads are being displayed throughout different platforms and media to make impressions on as many users as possible. The final opportunity is having your loyal listeners become brand advocates, in other words, have fans create fan pages or even edits that include your music or brand. Eventually, all these opportunities will help you grow your fan base in the most effective and clear way.
The music industry isn’t an easy industry to breakthrough in, especially since there are millions of artists and billions of songs that are uploaded yearly. The only way that you will stand out from the rest is correct marketing, customer feedback/connection, and a great product.