ROI And PreSave Campaigns

Releasing a new song or album is always exciting for any musician, novice or not, but the hardest work always comes after everything has been recorded and uploaded. This is the marketing campaign phase, where we must figure out a way to get the song in front of as many listeners as possible. The first thing we do is run a pre-save campaign where we send a link to fans so that they can save the song to their playlist before it’s released so that Spotify can analyze the success of the song.

Now we can easily run a campaign and leave it as is, but we can also find the ROI percentage to give value to the success of the actual campaign. ROI is the ratio between value and investment which is then multiplied by 100 to create a percentage. A great example would be the number of people who pre-saved your song divided by the amount of time it took for you to contact each person and have them go through with the pre-save. In my debut single, I had a total of 150 pre-saves and it took me about 3 hours, or 180 minutes, to execute the messages and contact each person. This gave me a score of 83.3% which, in terms of percentages, is a successful score for my campaign. It shows that the work I put in was efficiently showing the results I needed.